• Specializing in Creating Customized IVRs, Voice, SMS, Chat and HIPAA Compliant Secure Message Applications
Jki-twitter-light Jki-linkedin-light

Specializing in Creating Customized IVRs, Voice, SMS, Chat and HIPAA Compliant Secure Message Applications

1-800-826-0357

The Campaign Registry (TCR) Registration Guide

We are here to help

Transportation Solutions

If you're in the transportation business, you can automate many of your routine tasks like package notifications, surveys, collection calls and more. Improve your customer satisfaction by extending your service hours without extending your costs.

Connect with us to learn more

Healthcare Solutions

If you're in healthcare, you owe it to yourself to learn how you can make your everyday business processes more efficient and save money at the same time. We can help in automating many of your routine and repetitive tasks, including Patient Engagement surveys.

Contact us to learn more

Text Messaging Compliance with TCR

As of May 30, 2023, U.S. mobile carriers mandate that businesses register their 10-digit long code (10DLC) numbers for SMS messaging. This initiative aims to reduce spam and enhance message deliverability.

Understanding 10DLC and The Campaign Registry (TCR)

The Campaign Registry (TCR) is the centralized body overseeing 10DLC registrations. It verifies businesses and their messaging campaigns to maintain trust and transparency in SMS communications.

All messaging providers, regardless of size, must adhere to TCR’s registration protocols.

Registration Requirements

To register for 10DLC messaging, the following are essential:

  • Employer Identification Number (EIN): A valid EIN is mandatory. Social Security Numbers (SSNs) are not accepted.
  • Online Presence: A functional company website or a verifiable business social media profile.
  • Messaging Use Case: A clear description of the intended messaging purpose (e.g., appointment reminders, customer support).
  • Opt-In Mechanism: Evidence of how recipients consent to receive messages, such as sign-up forms or keywords.
  • Sample Messages: Examples of messages to be sent, including required disclosures.

Prohibited Business Categories:

Certain industries are restricted from 10DLC messaging, including:

  • Cannabis-related businesses
  • Firearms and ammunition
  • Explicit adult content
  • Gambling
  • Hate Speech
  • Alcohol and tobacco without proper age verification
  • Lead generation or affiliate marketing
  • High-risk financial services

Registration Costs

The following fees are associated with 10DLC registration:

  • One-Time Registration Fee: $19, covering both company profile and use case approvals
  • Monthly Maintenance Fee: IVR Lab absorbs the recurring monthly fees charged by TCR, which range from $2 to $20, depending on account size.

 

Note: The one-time fee is non-refundable and applies to each submission, including resubmissions after rejections. Fees are subject to change without notice.

Registration Process

IVR Lab manages the entire registration process:

  1. Company Profile Creation: We submit your business information to TCR for verification.
  2. Use Case Submission: We define and register your messaging campaign’s purpose.
  3. Number Association: Upon approval, your phone numbers are linked to the registered campaign.

Note: Approval is solely at the discretion of TCR and the carriers. IVR Lab does not, and cannot influence the outcome.

Common Reasons for Registration Rejection

Understanding potential pitfalls can help in preparing a successful application:

Company Profile Rejections:

  • Invalid EIN: Ensure your EIN is active and correctly entered.
  • Insufficient Online Presence: A lack of a functional website or business social media profile can lead to rejection.
  • Prohibited Industry: Operating in a restricted industry category.

 

Use Case Rejections:

  • Unclear Messaging Purpose: Vague or generic descriptions without specific details.
  • Lack of Opt-In Evidence: Failure to provide clear methods of obtaining recipient consent.
  • Missing Disclosures: Sample messages lacking required information such as business identification and opt-out instructions

Compliance Best Practices

To enhance the likelihood of approval:

  • Obtain Explicit Consent: Use clear opt-in methods, such as:

    • Web Forms: “Sign up to receive updates via SMS.”
    • Keywords: “Text ‘START’ to 12345 to subscribe.”

  • Include Required Disclosures in Messages:
    • Business Identification: Clearly state your company name.
    • Opt-Out Instructions: Provide a simple method for recipients to unsubscribe, e.g., “Reply STOP to unsubscribe.”
    • Message Frequency and Data Rates: Inform recipients about the expected number of messages and potential data charges.

Example Message: “Thank you for subscribing to IVR Lab alerts. Expect 4 msgs/month. Msg & data rates may apply. Reply STOP to unsubscribe.”

Frequently Asked Questions (FAQ)

a

Can I register multiple phone numbers under one campaign?

Yes. Multiple numbers can be associated with a single approved use case.

Back to Top
a

Can I use my Social Security Number instead of an EIN?

No. An EIN is required for 10DLC registration.

Back to Top
a

How long does the registration process take?

Typically, the process takes 2-4 weeks, depending on TCR and carrier approval times.

Back to Top
a

What happens if my registration is rejected?

We will inform you of the reasons for rejection and assist in addressing the issues for resubmission. Note that resubmission incurs the same non-refundable fee.

Back to Top
a

Who approves the registration?

All approvals are at the discretion of TCR and the mobile carriers. IVR Lab facilitates the process but does not and cannot influence the outcome.

Back to Top

Anti-Spam Policy

IVR Lab has a zero-tolerance policy for SMS/text message spam. Subscribers to SMS messages must have opted into and given permission to receive your SMS broadcasts and autoresponder sequences.

Any unwanted SMS message is spam. If the recipient hasn’t explicitly requested and specifically granted permission to receive your message you cannot message them. Violations of this policy may result in the termination of your account or messaging privileges

Legal Disclaimer and Responsibility of Users

IVR Lab, along with our partners and associates, explicitly disclaims any legal liability for the misuse of our Interactive Voice Response (IVR) systems. Users are solely responsible for ensuring compliance with all applicable laws, rules, and regulations regarding the use of automatic calling and texting services. We emphasize that any information provided by IVR Lab or on this website regarding legal matters is general in nature and should not be considered as legal advice.

Given that rules and regulations can change without notice, it is the user’s responsibility to remain informed and ensure adherence to current legal requirements. We strongly recommend that all users consult with legal professionals to obtain specific legal advice tailored to their particular use case. IVR Lab is dedicated to operating within legal guidelines and expects the same commitment from our users.

It is ultimately the customers’ responsibility to subscribe to the Do-Not-Call registry and scrub your list. 

HOW CAN WE HELP?

Talk to us about your use cases